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Writer's pictureMatteo Saglia

Why GreenView Energy represents one of the first true green investment possibilities

Updated: Jun 17, 2023

There has been a lot of discussion on recent years regarding ESGs and other supposedly sustainable investment opportunities. So let's take a look at them and some of their issues.


ESG (Environmental, Social, and Governance) is a set of standards used to evaluate companies based on their sustainability, social, and ethical practices. The popularity of ESGs has been on the rise in recent years as investors look for ways to align their portfolios with their values. However, there are a few issues that have arisen with ESGs that are important to be aware of.


First of all, the lack of standardization in ESG metrics and reporting is a significant challenge. Different organizations use different frameworks and methodologies to evaluate ESG factors, which can lead to confusion and inconsistency in the data. This can make it difficult for investors to compare companies' ESG performance and can result in companies manipulating their ESG scores to appear more favourable. There have been many scandals in recent years regarding apparently sustainable companies and funds that people invested in, but subsequent data showed that these companies were far from green. To address this issue, there is a need for greater standardization and transparency in ESG metrics and reporting.


A second, but connected issue, is a growing concern that ESG investing may be leading to a "greenwashing" effect. Greenwashing is when companies make false or exaggerated claims about their sustainability practices to appeal to environmentally conscious consumers and investors. As ESG investing becomes more popular, there is a risk that companies will manipulate their ESG scores or make false claims to attract investment. This highlights the need for greater scrutiny and accountability in ESG reporting and for investors to conduct thorough due diligence before investing in ESG funds.


Thirdly, there is a risk that ESG investing may be diverting attention away from more pressing environmental and social issues. ESG investing tends to focus on specific ESG factors, such as carbon emissions or diversity, rather than broader issues such as climate change and inequality. This can create a false sense of security for investors and companies, as they may believe they are addressing sustainability challenges when, in reality, they are only addressing a small part of the problem. This can sometimes lead to the common misconception that "I invested in an ESG so I have done my part in fighting climate change". To address this, investors need to look beyond ESG metrics and take a more holistic approach to sustainability investing.


In conclusion, ESG investing has the potential to be a powerful tool for promoting sustainability and ethical practices in the business world. However, there are challenges that need to be addressed to ensure that ESG investing is effective and meaningful. Standardization and transparency in ESG metrics and reporting, greater scrutiny and accountability to prevent greenwashing, and a more holistic approach to sustainability investing are all needed to address these challenges. As of today, ESGs are difficult to evaluate and consider as truly sustainable investing opportunities, but with the right approach, ESG investing can play a key role in creating a more sustainable and equitable future.


To avoid these issues, GreenView Energy provides a transparent and clear way for investing sustainably. So what are you waiting for. Empower the future with GreenView Energy!

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